from Telegraph.co.uk:
The mustachioed warrior and his larger-than-life chum Obelix, famed for defending a village in Gaul from Roman invaders, are shown revelling in a McDonald's outlet while the village's tone-deaf bard, Cacofonix, sits outside tied to a tree, his harp by his side.
The mustachioed warrior and his larger-than-life chum Obelix, famed for defending a village in Gaul from Roman invaders, are shown revelling in a McDonald's outlet while the village's tone-deaf bard, Cacofonix, sits outside tied to a tree, his harp by his side.
...McDonald's has pulled off a remarkably successful rebranding exercise in France. It has Frenchified its menu, takes 80 per cent of its beef from national farmers and has a stand in Paris' annual agricultural fair.
And despite the country's reputation as the birthplace of haute cuisine, the French have shown their love for the American chain with their stomachs: France is the company's second-most profitable market after the United States. It is also the country where customers spend most money per visit.
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