friends in high places...
from boston.com:
Bargh at Yale, along with Lawrence Williams, now at the University of Colorado, did studies in which subjects were casually asked to hold a cup of either iced or hot coffee, not knowing it was part of the study, then a few minutes later asked to rate the personality of a person who was described to them. The hot coffee group, it turned out, consistently described a warmer person--rating them as happier, more generous, more sociable, good-natured, and more caring--than the iced coffee group. The effect seems to run the other way, too: In a paper published last year, Chen-Bo Zhong and Geoffrey J. Leonardelli of the University of Toronto found that people asked to recall a time when they were ostracized gave lower estimates of room temperature than those who recalled a social inclusion experience.
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